A project in which the participants took on new identities, doppelgängers. Each invented an artist that they were to become for a period of time. Andee Collard and Henry Ward also took on new identities as curators; Milton Ruiz and Ben Thistle respectively. The participants set up Flickr and Facebook accounts as their alter-egos and invented back stories and portfolios of work. They wrote about their new selves in the third person, contextualising their work, and made examples of the art work. After several weeks an invented plane crash, in Tel Aviv (where they had been invited for a meeting about a group exhibition) killed off the entire group which led to the participants writing obituaries for their artists
